DAN McQUEEN’S BRAINCHILD AND HIS DOG’S WILDEST DREAM, KOOL KIBBLE IS THE ULTIMATE TREAT FOR YOUR POOCH’S MOUTH AND HEALTH.

OVEN BAKED, ORGANIC & 100% AUSSIE MADE.

Due to the product’s nature, I took a more playful approach on designing the brand’s visual language.

Keeping a consistent layout while changing colours and type among variants ensures easy identification as well as a good range of eye catching design.